Talking medicine cabinets, body monitoring implants, virtual health forecasts – this is the future of healthcare and a shift towards the prevention agenda. But how will pharma adapt?
In today’s world, just a touch of a keyboard is enough to access a wealth of general health information. Before long, however, specific information about what diseases we are predisposed to, what drugs we would most benefit from, even what time of day we should take our pills will also be available – and probably sent straight to our smartphone.
Indeed, a recent Ogilvy CommonHealth Worldwide report listed 20 ideas they say are likely to come to fruition in the next decade – and all are based on technology that is already at our fingertips. From evolving current services such as healthcare at home to the more futuristic, the report says these advances will revolutionise the way people live and think about health.
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